Why is Defamation Dangerous? The tort of defamation occurs when a person makes a false statement purported as fact as to cause injury to a third party’s public reputation. Defamation includes both written (libel) and spoken (slander) statements. The dangers of defamation in today’s technology driven ecosystem threaten small businesses...
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Defamation Prevention and Remedies
Preventative Measures Defamation is a dangerous tort that has the potential to ruin a business’s reputation. It occurs when a false statement is purported as fact, resulting in injury to a third party’s public reputation. There are a variety of preventative measures a business can take to reduce the risk...
What Is a Trademark, and Why Should You Register Yours with the USPTO?
When building a business, your brand is one of your most valuable assets. Whether you are launching a tech startup, a fashion label, or a local coffee shop, your name, logo, and slogan help setting you apart from competitors and connect with your customers. But how do you protect those...
Social Media Influencers Are Influencing Counterfeit Sales
IPNews® – Social media influencers generally carve out a niche establishing thought leadership in their industries. Once that happens, they can have massive sway over their followers’ purchase decisions. A recent study from the United Kingdom, however, shows these influencers can play a big part in counterfeit sales as well. ...